ABOUT THE TREWLY SOCIAL BRAND

The Proof is in The Portfolio

As a digital marketing professional throughout this Digital Age, I take tremendous pride in crafting social media marketing strategies and digital communication solutions for my clients that will enable them to connect more purposefully with their target audiences and grow their businesses in realtime.

This passion in accordance with proven industry expertise has motivated me to launch the Trewly Social brand. The entrepreneurial pursuits of many of my colleagues and close associates is also a contributing "X factor" in my venture to support:

Local Start-ups

Minority-Owned Corporations

Small Businesses

Progressive Nonprofit Organizations.

Over the past decade, I have thrived on creative problem solving and initiating effective and innovative ideas that virtually guarantee real results. Let me reset and resurrect your brand's digital reputation today! Make sure to review my Digital Marketing Portfolio for examples of my work, and to learn about the companies I’ve worked with in my career. I look forward to helping both you and your business Trewly grow.

Trevor M. Lewis, M.S.

Background & Experience

SOCIAL MEDIA COORDINATOR

Strategized and executed brand-aligned social media marketing campaigns, increasing follower engagements +50% in 7 months, and maintaining a growing in-app MAU rate
Initiated proactive community management to boost user retention via Facebook, Instagram, Twitter, and LinkedIn
Achieved breakthrough results through A/B testing in both social and email marketing campaigns to gain UX insights
Contributed to raising $5 million in funds by Q2'17, largely in part due to enhanced NOCD digital positioning

SOCIAL MEDIA SPECIALIST

Persistently drove digital marketing campaigns, social media trends, online + in-person interactions, and local contests
Assisted marketing strategists and campaign managers with promotional projects across central Texas broadcasting market
Independently managed social presences of 7 total radio station brands (FB/TW/IG) as a trusted brand voice for iHeartMedia
Pitched, implemented, and analyzed strategic social tactics in efforts to support and cover the 2017 iHeartRadio Music Festival

SENIOR SOCIAL STRATEGIST

Constructed and communicated overall social strategic vision for client brands, crafting master strategy briefs in support of business marketing objectives
Conducted senior-level social audits + brainstorms among other team leads to address client expectations and apply feedback
Conceptualized, launched, and optimized paid campaigns (via FB, Twitter, Pinterest, LinkedIn, TikTok); $50K-$100K budget/quarter
Maintained industry-leading knowledge of organic + paid social best practices to better inform and execute client campaigns

SOCIAL MEDIA MANAGER

Presented and initiated 2023 social media strategy for EVO Entertainment Group to drive brand awareness, sales, guest engagement, and loyalty
Provided monthly performance reports with goals, KPIs, learnings, and recommendations to senior leadership
Developed first internal social goal tracking guide + channel-specific content calendars with publishing guidelines
Produced static + motion content to support organic social activations and trends (27 accounts across 5 social networks)

DIGITAL MARKETING SPECIALIST

Amplified brand at national scale, promoting and maintaining the digital reputations of over 130 owned channels
Leveraged historical social engagement metrics to create quality, compelling content (achieved follower growth of +17K across IG)
Facilitated regular senior-level working sessions to yield consistent integrated campaign messaging (social, email, digital, influencer)
Strategized and launched over a dozen email campaigns, leading to 3% overall increase in Open Rate + overall web traffic increase